We All Know Size Matters… But Does Shape?

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25/11/2015
#marketing
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Know Your Beer: Does Glass Shape Really Matter?

Turns out, glassware isn’t just about aesthetics. It can actually change how your beer tastes, smells, and feels. The shape of the glass influences aroma concentration, head retention, temperature, and carbonation.

Here’s how it breaks down:

Pint Glass (Shaker Pint)

Best for: Lagers, pale ales, amber ales

• Simple, durable, and easy to stack, but not the best for complex aromas.

• The wide mouth allows volatile aromatics to escape quickly. It is great for easy-drinking beers where aroma isn’t the focus.

Tulip & Snifter Glasses

Best for: IPAs, Belgian ales, strong ales, sours

• Curved bowls and narrowing tops trap volatiles (those tasty-smelling compounds that hit your nose before your tongue).

• Ideal for high-ABV beers where aroma is half the experience.

• Snifters also warm slightly in your hand, encouraging more ester and alcohol aroma release. This is especially beneficial for big Belgians and barleywines.

Weizen Glass

Best for: Hefeweizens, wheat beers

• Tall and narrow to hold a big, foamy head. This is important for keeping volatile phenols (like clove or banana notes) around longer.

• The curvature also helps visually showcase the beer’s hazy body and carbonation.

Mugs & Steins

Best for: German lagers, bocks, darker ales

• Thick walls help insulate the beer and keep it cold.

• The handle keeps your warm hand off the glass.

• The wide mouth allows for full sips, which makes it perfect for session drinking.

The Science-y Bit:

Aromas are mostly perceived through retronasal olfaction (smelling through the back of your throat while drinking). A well-shaped glass concentrates those aromas toward your nose while enhancing the beer’s mouthfeel and carbonation retention.

A better shape equals a better beer experience.

Next time you’re sipping one of our brews, take a second to appreciate what’s holding it. You might just taste something new.

Come Taste the Difference at Rio Bravo!

Escrito por Franklin Lisiak
CEO / Consultor en ventas, Especialista en inbound marketing viviendo en Santa Rita ¡Trabajando por hacer una Latinoamérica más Inbound!

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